"Right now, this is a job. If I advance any higher, this would be my career. And if this were my career, I’d have to throw myself in front of a train." Jim Halpert, The Office
Marketing automation is a huge topic these days, because many of the tasks humans typically don't do with consistency can now be automated to near perfection. "Text marketing automation and/or SMS marketing automation” is where the world is heading.
When we applied for and received our patent for personalizing text messages, it was done with a look to the future. How do we make automation that much more powerful? By making it personal.
Automation allows businesses to do more with less. More business with less human hours. Less human hours=less money. More business for less $$$ is a formula for success.
We don't need guessing games, we need formulas. We are on to a good start.
So...do text drip campaigns work?
Let's look at some data as a start.
-Lead nurturing emails get 4-10X the response rate as blast emails.
-Companies who use drip campaigns get 80% more sales at 33% less costs.
-Drip campaigns generate 50% more sales ready leads.
-Companies that automate emails showed a 10% increase in revenue in 6-9 months.
-4 or more text contacts resulted in a 328% increase in closings.
So...they work. How do you set one up?
First, define what your objectives are from the campaign. Do you want demos, trials, signups or engagement? Is your goal sales and service or just one of the two?
Next, put together a sales funnel to drive traffic through a process. Get with your UI person, and make it good.
Third, formulate a strategy. Maybe you use email and texting? Maybe you add a social media plan in as well?
Fourth, start the campaign. Make sure you close people after the trial!
SMS drip campaigns can be a very powerful way to increase business. Make sure you check out our product if you haven't already.
ABOUT THE AUTHOR
Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a marketing automation platform which allows businesses to personalize group text messages.
Prior to Texting Base, Eric was the first US employee of TechSpan which became Headstrong. Headstrong sold for $550M to GenPact.
With a group of partners in 2005, Eric started Premier Mortgage Capital, Inc., a nationwide state charted Mortgage Company that grew to over 1B/Year in originations.
Eric is the author of "Changing The World Through Texting Software.”
Eric is a speaker, inventor, patent holder, chef, writer for LA Style Magazine, producer and author.
Texting Base does not offer legal advice-please consult an attorney before starting to text for business purposes.