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"A great coach is one that has a vision, sets a plan in place, has the right people in place to execute that plan and then accepts the responsibility if that plan is not carried out." ~Mike Singletary, Hall of Fame LB Chicago Bears


Let me start this off with a question. Since the dawn of the “World Wide Web,” what is the most notable technology company ever to come out of the East Coast?

Give it a few seconds…it’s a pretty simple answer, actually. Don’t scroll down until you do.

Have your answer yet?

The answer is AOL. There really is not a question. AOL was the pioneer of the “chat room” and the use of social chat. AOL mastered the digital distribution of content, and combined product and service sales with publishers and advertising. They revolutionized the web. Almost all of us had AOL email accounts and many of us (34M) paid AOL to access the Internet. AOL even spawned movies like “You’ve Got Mail” with Meg Ryan and Tom Hanks.

How many technology companies have been catalysts for movies? Not many…just the big boys (like Facebook & Apple) and those who who had movies made about them for all the wrong reasons (Enron/Stratton Oakmont from “Wolf of Wall Street”).

Even Napster (which was a hugely influential software company) wouldn’t be around without AOL, and started 9 years after AOL did. At one point in time, over half the US population with Internet access had that access through AOL.


Quite simply, AOL = The Beatles of East Coast Technology Companies.

With that said, I am excited to announce the addition of Kimberley Partoll to Texting Base, as both an investor and an advisor. Kimberley was Chief Operating Officer of AOL. Keep in mind in 2000, ”AOL was valued at $166B.” The company had a Profit & Loss sheet (P&L) of approximately $5B, which she managed.

Have any of you seen a $5B monthly P&L? I can't say that I have. That’s got to be a whole lot of data!

Let me put that into perspective…that’s more than 45 countries’ gross domestic products (GDP), or about equal to the GDP of Dominica, Saint Martin, Samoa, The Cayman Islands and the British Virgin Islands COMBINED. Keep in mind GDPs are annual, and include all goods and services sold within the borders of a country...the 5B she managed was monthly.

I can’t overstate the importance of this addition to our team or how thrilled I am to have her mind and her ear. Let me put it another way: we just added one hell of a brilliant person to our team. You can’t buy that kind of experience.

The most important part of the entrepreneurial process is not the idea. It’s the execution of the idea. You and your team do the execution of the idea…and you better have the right team.

Even if you have the right people in place, at some point you may need to raise money. When it comes time to raise money, it’s almost as important to have a credible team as it is to have a great product. Trust is everything in business, and credibility builds trust.

Kim adds a level of credibility to what we are doing that did not exist yesterday. We’re honored and excited to have her as part of the team.

More good news to come!


Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a cloud-based ”SMS Marketing Automation Platform” which allows entities to personalize group text messages.

Prior to Texting Base, Eric was the first US employee of TechSpan which became Headstrong. Headstrong sold for $550M to GenPact.

With a group of partners in 2005, Eric started Premier Mortgage Capital, Inc., a nationwide state charted Mortgage Company that grew to over 2B/Year in originations.

Eric is the author of "Changing The World Through Texting Software" and writes the entrepreneur section of "LA Style Magazine." Eric is an inventor, investor, and longtime entrepreneur.

Texting Base does not offer legal advice-please consult an attorney before starting to text for business purposes.

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