Entrepreneur Tip: Suitless Campaign

"I like being a woman, even in a man’s world. After all, men can’t wear dresses, but we can wear the pants." ~ Whitney Houston


Entrepreneurs run on tight budgets. Between software, employees, taxes, insurance, cost of living, entertainment/schmoozing, accountants, lawyers and all other fees, money can burn up in a hurry.

There is always the pressure to “look the part.” You can’t show up in jeans and flip-flops with messy hair to most business meetings…only Steve Jobs can pull that off. Most of us try and look professional and sharp to fit our branded images and that too, can be expensive!

The average American spends $1,700 on clothes per year. Budget nerds will tell you that 4% of post-taxable income should be allocated to work attire. The reality is that an inexpensive men’s suit can run $350 with alterations. Add in a very low cost shirt ($50), shoes ($85) a tie ($15) and a belt ($25) and you’re up to $505 for one outfit. Now you need to fill out 5 days a week!

To have a minimal rotation, you need 3 suits, 5 shirts, 5 ties, 2 pairs of shoes and 2 belts. That’s MINIMUM. That minimum wardrobe costs $1,595.

So what’s the answer? Well, there is a less expensive way that can help you close business. I clothed my entire team and myself for half the price of a week’s wardrobe for one person, and here is how I did it.

Polo shirts: Branded polo shirts are perfect for any business meeting. If you go to a print shop and select the polo you want, each shirt with logo comes out to about $14. Next, you’ll need a button-down shirt. Each button-down shirt with stitched logo costs around $22. Finally, you’ll need something versatile and durable. I went with a fleece jacket. Each fleece was $24 with our logo.

12 polo shirts x $14=$168

12 button down shirts x $22=$264

12 fleece jackets x $24=$288

Total: $720

You don’t need special pants or shoes or belts…even jeans work. You are now ready to represent your company, market your product and dress your employees (up to a team of 5 with 2 shirts per person) for 45% the price of a standard business wardrobe!

You might even close some business if the right person asks you about your new clothes.

Business fashion is what you make it. Just because everyone else has fallen into the suit trap doesn’t mean you have to do the same. Be your own brand, save money and possibly make money at the same time!


Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a marketing automation platform which allows businesses to personalize group text messages.

Prior to Texting Base, Eric was the first US employee of TechSpan which became Headstrong. Headstrong sold for $550M to GenPact.

With a group of partners in 2005, Eric started Premier Mortgage Capital, Inc., a nationwide state charted Mortgage Company that grew to over 2B/Year in originations.

Eric is the author of "Changing The World Through Texting Software.”

Eric is a speaker, inventor, investor, and longtime entrepreneur.

Texting Base does not offer legal advice-please consult an attorney before starting to text for business purposes.

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