Guest Post: Businesses Looking For Ways To Harness Text Power

"One of the greatest powers given to people is the power of choice" ~ EB


By Andrew-John

Personalized group text messages http://www.textingbase.com/features/personalized_group_messagingPersonalized group text messages are fast becoming the norm for businesses to communicate effectively across relationship groups. That means businesses owners and managers can now connect almost instantaneously with more individuals within their circle, be they employees, customers, suppliers or business partners. And that's a huge improvement over what traditional email messaging had to offer.


The world of communication has dramatically evolved over the last decade or so, with more business people preferring instant, concise and succinct messages. The busy lifestyle that most business people now lead has made it extremely challenging for them to stay on top of lengthy email or extensive voice mail communications. As a result, personalized group text messaging has carved a niche within this new paradigm.

Unlike traditional "form" or "template" text messages though, research shows that today's recipients are also far more likely to respond positively to a personalized communication than a "Dear all..." type of http://www.textingbase.com/features/personalized_messagingtext And that's where tools such as http://www.textingbase.comTexting Base are helping to revolutionize the face of today's communication.


The almost ubiquitous use of smart phones and other mobile communication devices has made personalized group text message so much easier today:

• They are easy to construct • They are more powerful than “mass texts” • They are delivered quickly • They can be received anywhere, anytime • They can be reviewed immediately, even during transit and commutes • ...and they can be responded to instantly

With all this going for texting, it's no wonder that when entrepreneurs, marketers, sales people and business managers want to reach large groups of individuals quickly and effectively, they now do so using personalized group text messages.
As the power of traditional business communication methods such as email, dwindles, the importance of business texting is gaining momentum. With automated tools such as Texting Base, personalized group text messages can be:

• Customized to address specific business relationships • Scheduled to be delivered as and when needed • Configured to communicate simultaneously with individuals, sub groups or an entire group of people
• Used to enhance workforce productivity by liberating employees from dealing with repetitive texting • Managed in a way that minimizes disruptions to the senders work schedule • Targeted to maximize the effectiveness of a text message

With flexibility like this built into automated texting tools, business leaders don't need to get behind a keyboard and compose lengthy text or email messages anymore!


The effectiveness of communication is not in how a message is constructed, but rather in how it is perceived by the recipient. Businesses are finding that personalized group text messages are a unique way of changing how today's audiences receive and react to communications. Unlike emails, which most recipients often delete upon receipt, text messages have a 98% read rate. So what does that mean for your business?

By dynamically changing the way you create and disseminate business text messages, you can not only infuse efficiencies into your workplace, but also improve the effectiveness of those text messages. Texting Base may be the right tool to help you unlock the power of receptive texting within your business.


Eric Beans

Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a cloud-based software that adds efficiency and power to business texting communications. Combining the efficiency of a “mass text” and the effectiveness of a personal text message, Texting Base uses patent pending software to allow businesses to build relationships with their customers like never before. Prior to Texting Base, Eric Beans owned Premier Mortgage Capital, Inc., a nationwide state charted mortgage company and helped to start TechSpan, a global IT consulting company.

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