Laying The Bricks-The Importance Of Corporate Culture

"Excellence is not a skill, it's an attitude." ~ Ralph Marston


With all that happens on a moment to moment basis, it's easy to go months or even years without thinking about implementing anything resembling a "corporate culture." When starting a company it's often just you and a partner or two, so it seems silly to say "who are we?" or "what do we stand for?"

The challenge is that although it can feel too early, it really isn't. When it feels too late, it often is.

Building a business is like building anything else. Your culture is your foundation, and it can be the difference between failure and success.

The culture starts at the top. If you or one of your business partners do not value treating people with respect, than laying the core values out on paper won't matter. Your actions determine who you are. Core values have one major rule that is an absolute must...you MUST lead by example. If you want to see ”the real role of a CEO, click here.”

There is no "one size fits all" in this endeavor. What is important to impart on our team may not have anything to do with your culture. For us, the most important thing to foster is an open environment of free thought, smarts, teamwork, service and respect with superior ethics. In certain jobs "free thought" or entrepreneurial spirit is not going to be a good thing. Sadly, in some jobs ethics can be a bad thing! Think about what is important to your success, and write it down. As a company we have made a conscious decision that we don't want to "manage" people, we want to hire professional adults who love their jobs that can manage themselves. That is not going to work in all companies.

Here are ”6 steps on how to build a corporate culture”

Here is what we put together for Texting Base. I would like to say for the record that the only word I tried to look up was a word that started with the letter "X" and as you can see, that didn't help a bit. You do NOT have to make an acronym that spells out your company name, I just found it easier to remember and more personally meaningful that grabbing an arbitrary statement and hoping to make it stick.



Team: Appreciation for one another other (customers and colleagues alike) makes the world a better place. We are all individuals working towards a common goal. We must work as a team to get there.

Efficiency: Our product is about Efficiency. We strive to find a better way to save time in everything we do. Impacting our customers to make their lives more efficient will always be held in high regard.

Xtra: Doing it right is more important than doing it. Often it takes a little extra to make sure we deliver the best product we can to our consumer.

Talk: Communication is the key to any relationship. If you have something to say we want you to feel comfortable saying it, no matter how weird.

Industrious: Be engaged and involved. Be conscientious, energetic and productive! You are in control of your own destiny. Set your path and we can achieve great things as a team.

Necessary: We make sure our focus and our expenditures are necessary right now to achieve our goals. Focus on the items that we need. If we have one Llama we better have a good reason to get another!

Goals: An entrepreneur is spontaneously creative and finds innovative and smarter solutions to accomplish his or her goals. Set goals for yourself and achieve them, we are here to help!


Be Fun: Fun is so much better than no fun. Fun breads creativity and innovation. Work and fun do not have to be mutually exclusive. We take our fun seriously!

Add Value: We are measured by productivity and quality of work, not hours at a desk. We want you to love your job, not tolerate it. Embrace change, learn continuously and always improve to add value.

Service: When a customer and/or colleague reaches out to you, work on a quick and complete response just as you would expect from your favorite company or friend. Service can make or break a company. We aspire for greatness!

Ethics: Do unto others as you would have done to you. Listen, ask questions, admit mistakes and be a great person. Great people working together can accomplish great things.


Bio: Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a cloud-based software that adds efficiency and power to business texting communications. Combining the efficiency of a “mass text” and the effectiveness of a personal text message, Texting Base uses patent pending software to allow businesses to build relationships with their customers like never before. Prior to Texting Base, Eric owned Premier Mortgage Capital, Inc., a nationwide state charted mortgage company. Eric is an inventor, entrepreneur and has a experience in radio, TV and entertainment.

Contact Info

ebeans@textingbase.com 844-483-9846

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