My Wedding & Texting Base

"By all means, marry. If you get a good wife, you'll become happy; if you get a bad one, you'll become a philosopher." ~Socrates


That’s right, people. By the time you read this I will be married. You’ll be glad to know that my wife is smarter than me, better looking than I could ever imagine, sweet as pie and our corporate attorney, so I am ensured to never find my name on any “Ashley Madison” leaks.

Did you all know I got engaged using Texting Base scheduled messaging?

I had messages scheduled giving her hints to distract her while I laid out a romantic scene on a beach: rose petals and coconut waters. The texts were 1 minute apart and culminated in me texting my wife to ask her to marry me while we were knee deep in the water (risking shark attack) at Clearwater Beach. When you put in as much work as I have into this company and this product, that’s the most romantic damn thing I could ever do!

So now comes the marriage…how is Texting Base going to ruin or un-romanticize my wedding, you ask?

First of all, I’m not using it on our vows. I am using the product to disseminate information in a controlled manner.

I created 4 groups for the purpose of the wedding:

1) Group One: everyone who was invited 2) Group Two: those who RSVP’d “yes” 3) Group Three: my bridal party 4) Group Four: my vendors

Here were my scheduled texts. My wedding was August 29th. I did not post this earlier as I am trying not to have my house robbed by advertising when I'm not home...please excuse my paranoia.

1) Scheduled text on May 14th to those who had not RSVP’d so we could get our final tally together by the 15th of July. (Group one).

2) Scheduled a text on May 20th to those who were coming (Group two), letting them know hotel deals and discounts so they could book in advance and save money.

3) August 28th: (Day Before Wedding) Scheduled a text to those in my rehearsal dinner at 11AM (Group three) letting them know the time, location and attire for the rehearsal dinner.

4) August 28th: Scheduled a text to everyone coming to the wedding inviting them to meet for drinks. (Group two)

5) August 29th (Wedding Day): Scheduled a text the morning of the wedding with basic details on time, location and attire. (Group two)

6) August 29th: Scheduled a text 30 minutes before the ceremony starts with specific information on parking and the entrance. (Group two)

7) August 29th: Scheduled a message to all my vendors with specific instructions (Group four) Why did I do this? What was in it for me?

8) Finally...August 30th...thanking everyone for coming and doing a great job (Groups 2 and 4).

How about 1-2 less phone calls or direct texts from each person? How about a good night’s sleep without worrying about anything I missed? How about peace of mind on and around my wedding day? How about people being on time and in better moods because everyone had all the information they need to get where they are going and when they need to be there? How about a happy bride?

Organization. Structure. Peace…of…mind. Time. Silence.

Lowering stress as a wedding approaches in invaluable. Taking pressure off of everyone is worth its weight in gold.

So yes…Texting Base was instrumental in getting engaged. I wouldn’t recommend that as a typical usage…it may not be as romantic for you.

But using Texting Base as a tool to organize your wedding communication? That I would recommend for anyone who wants to increase the odds of that special day going off without a hitch.

I’ll update you as soon as it’s over…wish me luck!

Post Wedding Update: Everyone was on time, not ONE person texted or called me with any of the following questions:

-Where is the wedding?

-What time does it start?

-What is the dress code?

-Where do I park?

All I got were texts and phone calls with "we are all waiting at the bar" which tend to be music to my German/Irish eyes/ears.

Structured communication saved the day! Only thing I had to do was show up, fall in love with my wife again and have a blast...which I did with a smile.


Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a cloud-based ”SMS Marketing Automation Platform” which allows entities to personalize group text messages.

Prior to Texting Base, Eric was the first US employee of TechSpan which became Headstrong. Headstrong sold for $550M to GenPact.

With a group of partners in 2005, Eric started Premier Mortgage Capital, Inc., a nationwide state charted Mortgage Company that grew to over 2B/Year in originations.

Eric is the author of "Changing The World Through Texting Software" and writes the entrepreneur section of "LA Style Magazine." Eric is an inventor, investor, and longtime entrepreneur.

Texting Base does not offer legal advice-please consult an attorney before starting to text for business purposes.

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