Text Scripts for Mortgage Professionals

"You can never guarantee you'll be the smartest person in the room, but there is no excuse for not being the most prepared." Brendan Paddick


Do not use these verbatim. Texts always work best when they are in your own words and own tone. These are ideas/concepts for you to build on.


First Text:

Hey (First Name) this is (LO) with (Company). This is my new business number, please add it to your phone and let me know if you need anything.

"Holiday Texts” Sample:

"Happy Memorial Day, (insert first name)! Hope you and your family have a safe and amazing weekend. (Name of LO) w/ (Name of Company)

"Realtor Texting.” :

1) Hey (Insert Name), Checking to see if you are taking anyone out this weekend to show houses? If you need anyone prequalified, say the word! (LO) with (Company)

2) (Name)-I’m working this weekend if you are. If you need an client help on the financing side, I’m happy to help. (LO) with (Company)

3) Hey (Insert Name), I’m working with a few select realtors from (insert company) to help close more listings and market the open houses. Do you have 5 minutes this week so I can walk you through how it works and see if it’s a fit? (LO) with (Company)

Birthday Text Sample:

Happy birthday, (first name)-hope this year is your best ever and all the best. (LO) with (company)

Referral Text Sample:

Hey (insert name)…we’ve worked together in the past and hopefully you enjoyed your experience. I am texting to see if you would mind keeping an eye/ear out if anyone you know needs a mortgage? I promise to take great care of anyone you refer. No pressure! Hope all is well. (LO) with (Company)

Hey (insert name)-once a year I like to reach out and see if my clients know of anyone who needs a mortgage in hopes of earning referral business. If you or anyone you know ever needs anything, I would be honored to help. (LO) with (Company)

Anniversary Text:

Hey (insert name), another year has passed since we closed your loan. Time flies. It was my pleasure helping you on this day, and I hope you are doing well. (LO) with (Company)


(Insert name), I found this article about real estate prices in your area and it made me think of you. Hope life is amazing. (LO) with (Company)

Rates Dropping:

(Name)-I don’t like reaching out unless there’s a big market swing, but rates just dropped significantly. There’s a good chance we can help lower your current rate of (insert rate) to help you save money every month. Let me know if you have a minute to discuss. (LO) with (Company)

15 Year Mortgage or Other Product: Hey (Name), I was reviewing your account and noticed we may be able to put you in a better product to help you do the right thing financially. Do you have a minute to discuss? (LO) with (Company)


Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a marketing automation platform which allows businesses to personalize group text messages.

Prior to Texting Base, Eric was the first US employee of TechSpan which became Headstrong. Headstrong sold for $550M to GenPact.

With a group of partners in 2005, Eric started Premier Mortgage Capital, Inc., a nationwide state charted Mortgage Company that grew to over 2B/Year in originations.

Eric is the author of "Changing The World Through Texting Software.”

Eric is a speaker, inventor, investor, and longtime entrepreneur.

Texting Base does not offer legal advice-please consult an attorney before starting to text for business purposes.

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