The Most Common Question: Short Codes

"Jealousy is the fear of comparison" ~ Max Frisch

I'm always asked, how does Texting Base compare to (insert company name)? The companies I'm asked about may change, but there's one thing they have in common...they all use short codes. Short codes are 5 digit codes that are shared by many providers and rely on "key words" for customers to communicate. When you get a message from a short code, all you see is the 5 digit number.

The biggest difference off the bat is that we don't use short codes. Our messages come from local numbers our customers choose and manage (you can have multiple numbers per account. I message my North Carolina people from a 704 and my Georgia contacts from a 404 for example)

Short Codes are shared by many companies, and you do not "own" the number. Your number can and does change, so even advertising becomes a challenge.

In addition, your customers cannot respond unless they use a keyword. No questions, no orders...no interactions...just a keyword you have purchased.

Can you build a relationship with a single word?

The magic of texting is not just in the power to reach lots of people quickly...the power is in the personal nature of texting. I always tell our clients that you can do more damage with texting (in a bad way) than any other type of marketing if you spam people.

If you use texting to build personal relationships, the opposite happens. You can build relationships faster than any other type of marketing except face to face, and that has serious time limitations.

We focused heavily on the "personal nature of texting,” so even if a message goes out to thousands of people, each recipient will feel you took the time out of your day to write he/she a message.

As that accountability goes up, people feel compelled to respond and you can start the process of building that relationship in a chat.

Short code just can't compete when it comes to personal texting...which is the essence of texting IMO.


Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a marketing automation platform which allows businesses to personalize group text messages.

Prior to Texting Base, Eric was the first US employee of TechSpan which became Headstrong. Headstrong sold for $550M to GenPact.

With a group of partners in 2005, Eric started Premier Mortgage Capital, Inc., a nationwide state charted Mortgage Company that grew to over 2B/Year in originations.

Eric is the author of "Changing The World Through Texting Software.”

Eric is a speaker, inventor, investor, and longtime entrepreneur.

Texting Base does not offer legal advice-please consult an attorney before starting to text for business purposes.

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