What We Wish We Could Say

“If your dreams do not scare you, they are not big enough.” ~ H.E. Ellen Johnson Sirleaf


When we were developing Texting Base we had to take on numerous projects to support our costs. This in no way has anything to do with those customers ;-)

Anyone in web development has experienced 3 types of people. The first two types are the reason we stay in web development:

  1. Very knowledgeable Customers
  2. Customers who have no clue what to do, and let you be the professional
  3. The customer who knows nothing, but thinks they know way more than they do

The third type of customer is the most common and most dreaded of all customers:

Web development is unique as a profession in that very rarely will people get involved in other professions with opinions. For example, a pilot does not have to deal with passengers checking their flight schedule and instruments. A nurse does not have to deal with people questioning how they use a stethoscope. A sales person does not have their clients telling them how to close them. A plumber does not have someone offering advice on piping (or I hope not!).

Customer 3, the customer who knows nothing but thinks they know more than they do…this one is for you. If you knew so much, why did you call for help? Admit you know nothing- it will make you a lot more money. The reason your site is terrible today is BECAUSE you know nothing. The reason you have a site with no google analytics and no site traffic is BECAUSE you know nothing. The reason the only key words people use to enter your site are not even related to the site is BECAUSE you know nothing. The reason you get no sales off of your site is BECAUSE you know nothing.

We do not want your opinion on photos. We do not want your opinion on layout. We do not want your opinion on design. We know you like the pretty pages and flashing lights, but those page don’t optimize so we do not want your opinion on those either. We do not want to add a button which goes nowhere because it’s bad for YOU.

Your job, Mr. Client- is to provide alllllll the content you want added to your site within the first two weeks. Your job is then to approve the design or make any (almost certainly stupid) suggestions at that time, and if the suggestions are rejected shut up and realize they were rejected for a reason or reasons you are likely not smart or savvy enough to understand.

Your job is to pay on time. Send your logo. Know your company vision and then stand aside and let professionals do you the enormous favor of fixing your disaster of a site and making it a functional website.

These people think the web is having a “www” and a site. They think users want to be dazzled with sounds and sites. They think stock photos of pretty people lead to more conversions. They think the more buttons, the better. They think the more images, the better. Some even have the gall to ask for “flash” by name.

We tolerate you because you pay money and on some level, we pity you. On other levels, you disgust us…and I speak for all IT people who are great at their jobs when I say that.

Admit you know nothing and let us do our jobs- that’s why we are professionals.

To customers #1 and #2 who are very knowledgeable and recognize professional work or know they know nothing and let the professionals do their jobs, we salute you. Unfortunately there aren’t more just like you!


Eric Beans

Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a cloud-based software that adds efficiency and power to business texting communications. Combining the efficiency of a “mass text” and the effectiveness of a personal text message, Texting Base uses patent pending software to allow businesses to build relationships with their customers like never before. Prior to Texting Base, Eric Beans owned Premier Mortgage Capital, Inc., a nationwide state charted mortgage company and helped to start TechSpan, a global IT consulting company.

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