“If at first you don’t succeed, then skydiving definitely isn’t for you.” – Steven Wright
Target: Adjustable rate and upside down customers (could not get on phone)
-233 texts sent on 4/12/18
-Cost $9.32 ($.04/text)
-Set 14 appointments
-14 additional walk-ins (did not set appointments-just showed up and referenced the text)
-Closed 3 customers (so far)
Those are incredible numbers and the types of results we see consistently. Text message marketing? to opt-in customers has results you won't likely see anywhere else.
ABOUT THE AUTHOR
Eric Beans is CEO of Texting Base, Inc., out of Orlando, Florida. Texting Base is a marketing automation platform which allows businesses to personalize group text messages.
Prior to Texting Base, Eric was the first US employee of TechSpan which became Headstrong. Headstrong sold for $550M to GenPact.
With a group of partners in 2005, Eric started Premier Mortgage Capital, Inc., a nationwide state charted Mortgage Company that grew to over 1B/Year in originations.