Shopping online might be convenient at times, but nothing beats walking into a store and browsing their selection while getting product recommendations from knowledgeable staff. If your business is struggling to get people in the door, an SMS marketing campaign can help.
Today’s blog will cover the benefits of SMS marketing for retail and offer 10 customizable templates you can use for your business.
Any retail store can benefit from text marketing. An SMS platform like Texting Base can help increase foot traffic, introduce your store to new customers, and costs less than traditional marketing solutions.
Text messages have a much higher open rate than email, so it is more likely to be seen by your customers rather than ending up in someone’s spam folder. Additionally, text messages have a click-through rate of about 19% when a link is included in the message, compared to only 4% for email.
If your store is not located in a high-traffic area, some customers might need help finding you. SMS marketing can help introduce your store to new customers who might not have found out about you otherwise. It can also entice current and former customers to come back and visit your store to see what’s new.
Bulk SMS platforms like Texting Base offer discounted rates for mass texting, which is cheaper than buying a TV commercial or a spot on the radio and will reach more of your target audience. You can focus your text blasts on people who have purchased from you, current customers, and new customers.
50% of customers purchase after receiving an SMS text, coupon, or discount code. Your store can increase sales just by implementing an SMS marketing strategy. SMS has an advantage because it pops up right on the customer’s messaging app, making it more difficult to ignore than an email.
Texting customers is more personal than just sending advertisements. It allows for two-way communication that personifies your brand and clues customers into your brand values. Connecting with customers has never been easier!
Text is a growing mode of customer service and engagement. 64% of customers think that companies should text them more often. They are used to communicating through text and view companies more positively for making that accessible.
Below are some customizable templates you can apply to your retail business.
Introduce new collections or seasonal product lines.
Let your customers know about sales you are having and entice them to purchase by sending them promo codes for a discount or exclusive offers for being on your marketing list.
A great way to encourage customers to shop at your store is to give them an incentive. A loyalty program lets customers collect points by shopping at your store to earn rewards at your business.
SMS is a great way to let your customers know what’s happening at your store, whether you are collaborating with another brand or changing locations or hours.
Customer feedback is valuable for any business. Ask your customers to fill out a survey so you can improve their experience next time.
Running a retail business can be fast-paced and stressful, but your marketing doesn’t have to be. SMS marketing is a cost-effective, easy way to get the word out about your store and boost foot traffic to your business. You can set up a few automated templates, and Texting Base will do the rest for you.
Find out just how much an SMS marketing campaign can do for your retail business by starting your free trial of Texting Base today!